Jewelry & Watch News

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it! What the heck is an elevator pitch? The proverbial elevator pitch gets its name from the dream scenario of starry-eyed entrepreneurs for decades. Imagine you land an entry-level job at a huge investment firm and you have a million-dollar, brilliant, world-changing business idea. If only you could get it in front of the bigwig decision-makers in the c-suite you would be in the money. You suffer the daily grind for months until one day opportunity leaps in front of you. The big boss races to catch the elevator you just stepped into on your way to work in the 3rd-floor mail room. She hits th...

 Jewelry clasps and closures are necessary components for most necklaces, bracelets, and anklets. Choosing the right type of clasp to customer satisfaction. Here is a glossary of the different jewelry clasp styles and how each one functions. Bulk spring rings Created in the early 1900s, spring rings have been a staple in necklaces and bracelets for years. These findings use a steel spring-loaded mechanism that works when pressure is applied to the latch. Spring rings are economically priced and best used with lightweight jewelry chains. They are also popular with charms as they can be used to snap a removable charm on and off with ease. Large, heavy spring rings are often called Bolt Rings. Safety Clasps The earliest known form of a jewelry clasp was created in the late 1700s and resembled the modern-day safety clasp. It consists of two pieces, one that features a spring lock mechanism that slides into a slotted groove located on the second piece. There are ...