Jewelry & Watch News

Say my name, say my name If you’re a retailer who sells jewellery and gift items, you have an opportunity to maximise your revenue if only you’d get personal, and there’s serious heft in the personalised giftware market. Although the personalised gift and jewellery market is fragmented, collectively it is estimated to be worth more than £1 billion annually in the UK. That figure places this market in the same category as promotional goods. Customisable products have been a trend across retail for a few years, but the trend is only getting stronger - and enjoying particular vigour in the jewellery and giftware segments. Globally, the demand for personalised gifts is growing at 9% per annum. Personalisation is the way forward A survey run by YouGov three years ago, researching the trend for customisable wares, discovered some surprising findings: The demographic most inclined to purchase personalised gifts is 35 - 44 year old women Overall, men spend more than

Whether you are buying jewelry for an anniversary gift or an engagement proposal, how do you protect yourself from diamond switching scams and ensure that you are receiving the correct goods at the point of sale? The same goes for bringing your jewelry for a routine cleaning or maintenance checks at your local retailer. What are the things you can do to prevent diamond swapping and ensure the safety of your jewelry in the salesperson’s hands? In this article, I’m going to show you what to look out for and guidelines to protect yourself when dealing with a jeweler; especially one that you aren’t familiar with yet. First of All, When Does Diamond Switching Occur? In most cases, diamond switching occurs when you leave your diamond unattended with an unethical sales associate or a jeweler without taking proper precautions. Did you know that a high valued diamond can be swapped out in less time it takes for a simple cleaning routine? Usually, diamonds are swapped wi

Diamond rings should be treated as the top members of the jewelry family. After all, they are usually big-ticket purchases which are connected to sweet memories and special occasions in which they were received. If you want your jewelry to stay safe and remain in good condition for years to come, it is important that you learn how to take care of your jewelry properly. In this article, I’m going to reveal the best practices and storage tips for your diamond jewelry so that those memories can continue to shine through them for years to come. Let’s dive in… Diamonds Are Extremely Hard BUT Not Indestructible Most people have a misconception that diamonds are indestructible. However, did you know that under the right conditions, diamonds can actually be scratched or chipped? You read that right. Even though diamonds are the hardest substances known to man and stereotyped as the “most powerful” material, they can still get “hurt”. In fact, a diamond can be scratche

When it comes to purchasing diamonds online or at a physical store, most people are clueless about the things to look out for and how to protect themselves from making a bad purchase. You can’t really blame them. The thing is, purchasing a diamond isn’t something you would do on a regular basis unless there’s a special occasion coming up. And like many of you, I had been through the same experience and I understand how it feels to be making a big purchase that is hinged with uncertainty. Chances are, when you landed on this website, you are probably trying to do your own research or looking for shopping tips before hitting the stores. And that’s what I am going to show you here at Beyond4cs.com. Before we dive into details, I want you to watch the video below and check out a recently purchased diamond ring. This white gold pave engagement ring features a 0.57 carat super ideal cut diamond with superb brilliance and sparkle. Does it surprise you to know that this engage

Diamonds do not have a shelf life. If you kept a diamond for a hundred years, it would still have the same brilliance and sparkle as it had when you bought it. That’s due to their stable and inert chemical structure. Interestingly, diamonds are also the hardest material on Earth but that doesn’t mean they are invincible. In fact, they are prone to cracking, chipping and other kinds of physical damage if proper care isn’t taken when wearing them. When most people shop for an engagement ring, they often forget that the proper care of a diamond actually starts from the choice/design of their setting. Depending on the shape of the center stone, different types of prongs are required to properly secure and protect the stone from physical damage. For example, the tip of a pear shaped diamond requires a V-prong to prevent the sharp point from chipping. Apart from the diamond, the setting would also require routine maintenance due to wear and tear. Depending on the

These stunning celebrity engagement rings prove that a diamond—if not a marriage—is forever.  Engagement rings have not always been all about the diamond: Roman brides were given a gold ring to wear in public and an iron ring to wear at home. In the 1700s, simple poesy rings were popular in Europe, while in New England, Puritan men—shunning frivolous rings—were thought to have given thimbles to their betrothed (though women often cut off the tops and wore them as rings anyway). Fast-forward to 1947 and De Beers’s famous slogan, “A diamond is forever.” The rest is history. Now we have everything from Elizabeth Taylor’s 33-carat diamond from Richard Burton (though it was just a gift, not an engagement bauble) to Kim Kardashian West’s 15-carat diamond from Kanye and Olivia Wilde's brilliant emerald from Jason Sudeikis—ring inspiration galore from some of the dazzling gems sported by stars. 1. Jennifer Lopez The fiancé: Alex Rodriguez The ring: A 16-carat emerald

IN MOST JEWELRY STORES, there’s not much that shoppers can touch without asking. But these jewelers allow customers the freedom to hold and try on pieces to their heart’s content. Mixed Media At Balefire Goods in Arvada, CO, owner Jamie Hollier uses blocks of wood atop a glass shelf to create an intriguing textural contrast while providing a simple, organic base for sculptural, artisan-made jewelry. Wood, metal and concrete furniture and fixtures soften an industrial aesthetic, while creating a neutral backdrop where jewelry and art become the focus. An Heirloom Look At H1912 in Princeton, NJ, an offspring of Hamilton Jewelers, watch bands are cleverly displayed in a vintage printers tray (discovered at a garage sale) and on bulletin boards. Rustic displays and period furniture reflect the store’s focus on heirloom jewelry and one-of-a-kind finds. “We recently started putting additional accessories up on bulletin boards in our store, but we only feature ve